CANCELED -- Accessible Tourism Ambassador (ATA) Training
2026-04-17 09:30 - 15:30 (America/Los_Angeles) | Driftwood Shores Resort and Conference Center, 88416 1st Avenue, Florence, OR, 97439, United States
CANCELED — To be rescheduled later in the year.
A practical, engaging workshop designed for tourism professionals, frontline staff, business owners, and destination planners who want to lead in creating inclusive travel experiences.

What You Will Experience
The experiential training blends hands-on activities, group collaboration, and real-world case studies. You will actively practice accessibility strategies and leave with actionable tools you can use immediately.
What You Will Gain
● Practical accessibility strategies you can implement right away
● Insights from real-world success stories across the travel industry, including innovative products and tech improvements that support inclusive service delivery
● Networking opportunities with peers, experts, and advocacy leaders
● Receive access to the Guidebook for Improving Accessibility for Oregon Tourism Providers
● Accessibility Ambassador Certificate of Completion to showcase your leadership in inclusive tourism
Meet the Presenters
● Dr. Pavlina McGrady – Associate Professor in Tourism and Sustainability at Southern Oregon University’s School of Business. Her research explores barriers to accessible tourism, destination stewardship, regenerative tourism, and the connection between corporate sustainability, innovation, and leadership.
● Dr. Rebecca Williams – Assistant Professor in Organizational Leadership at Southern Oregon University’s School of Business. As a wheelchair user with paralysis, she brings both professional expertise and lived experience. Her consulting and research focuses on FunctionalADA solutions that help businesses create high-quality accessible environments.
Training Details
Date/Time: Friday, April 17, from 9:30 AM – 3:30 PM (refreshments and lunch included)
Location: Driftwood Shores Resort and Conference Center
Register here: https://tinyurl.com/ATA-RSVP
The project has been funded in part by a grant from Travel Oregon and the Institute for Applied Sustainability at Southern Oregon University, so there is no cost to attend. However, spaces are limited, and the number of meals and drinks is reserved per confirmed participant. Please register early to secure your spot. You will receive a confirmation email a couple of days after completing the registration survey. If your plans change, we kindly ask that you release your seat by emailing mcgradyp1@sou.edu so others may benefit.
If you have any questions, please do not hesitate to contact Dr. Pavlina McGrady at mcgradyp1@sou.edu.
